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ABOUT US
Amayanini Management was founded by AnnMarie DelaCruz, bringing nearly a decade of experience in influencer marketing and brand partnerships.
AnnMarie began her career on the brand side at Boohoo, where she learned firsthand what drives impactful collaborations between creators and global brands. Her background spans agency leadership, influencer campaign management, and talent representation—partnering with clients across lifestyle, beauty, wellness, and pharmaceutical industries.
Over the years, she has worked alongside A-list influencers, viral creators, and global companies, mastering both the creative and strategic sides of the business.
What truly sets AnnMarie apart is her creator-first philosophy. Through Amayanini Management, she brings a personalized, hands-on approach to representation—ensuring every creator feels seen, supported, and positioned for long-term success. Her mission is to maximize her talent’s potential, negotiate fair and competitive rates, and foster authentic partnerships that go beyond the transaction.
With experience across New York City, Los Angeles, San Diego, Miami, and global markets, AnnMarie’s work reflects her passion for connection, diversity, and purpose-driven storytelling. Amayanini Management stands as a reflection of her belief that every creator deserves to be represented with integrity, intention, and impact.
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